Meet the team

At Lead 365, we pride ourselves on having the best of the best team around.


Click a department name to view our team members

SMT & Compliance

Andy Haycock

Founder & CEO

Andy founded Lead 365 in 2016 after overseeing a successful M&A of his former employer.

Built with GDPR in mind Lead 365 has grown to be one of the largest Performance Marketing agencies in the UK.

Away from work Andy is keen gym goer, a devoted family man who loves nothing more than spending time with his 2 young daughters.

Ian Cruickshank

Managing Director

Ian partnered with Andy in early 2017 after completing nearly a decade within the industry as Sales Director for one of the UK’s largest publishers. Armed with an extensive contact book, and industry acumen Lead 365 was rocketed to the agency it is today.

As the business has grown Ian has diversified his day to day role (avoiding tech) but most recently has carved a niche to ensure Lead 365 sets the industry standard in compliance.

Away from the office, Ian is kept on his toes following the social activities of his 2 sons and occasionally will squeeze in a game of golf.


James Bell

Compliance Officer

James joined the team early 2021 after a long career in nightclub operations, James has helped Lead 365 build on its already Gold standard compliance by creating its Audit and coverage process for all campaigns brands and suppliers. After work he is a devoted family man, gamer and dog dad.

Spencer Wright

Senior Compliance Officer

Spencer joined Lead 365 in 2020 as their Data Compliance Officer. With over 20 years’ experience working with ‘Data’, his role primarily focuses on ensuring Lead 365 and its publishers are consistently meeting their data protection obligations. Away from the world of ‘Data’ and when he’s not providing taxi services to his teenage daughters, Spencer enjoys skiing and all things motorised, restoring classic cars and teaching others to ride motorcycles.

Client Team

Liala Elgharbawy

Client Relationship Manager

Liala joined Lead 365 in 2018 as an Account Executive.

Liala has primarily taken management of clients within Lead 365, with particular focus on analysis, optimisation and a day to day point of contact.

Separately, away from work, beside spending time with family and friends – Liala enjoys watching, reacting and reviewing movies/TV shows – The good, the bad and the ugly. With a hint of fitness and running on the side.

Sadie Keller

Technical Specialist

Sadie first joined Lead 365 in 2018 as an Account Executive.
Currently, her role revolves around publisher and lead management, as well as helping to ensure both campaign and client goals are met.
Outside of work, Sadie enjoys swing dancing with her soon-to-be fiancé and painting portraits of other peoples’ pets.

Olivia Edwards

Junior Office Support

Hi I’m Olivia. I joined in February 2023. I was asked to write a bio about myself and all I could think to write is that in my spare time I make spreadsheets because I find it fun.

Media Team

Susie Parry

Media Planner/Buyer

Susie joined Lead 365 in May 2022.
She joins the team with over 18 years experience in Advertising and Marketing.

Susie will head up the social media marketing delivery and performance.
Susie enjoys Roller Skating and Archery in her spare time.

Emily Whybrow

Assistant Media Planner and CRM Support

Emily joined Lead 365 in February 2023, with over three years of social media marketing experience within both freelance and agency settings. Her role will allow her to carry over her previous experience and assist Lead 365’s marketing team. In her free time, Emily’s interests primarily consist of all kinds of shopping, pretty much anything girly and traveling! 

Growth Team

Samantha Littlejohn

Head of Talent

Sam joined Lead 365 in November 2022. With 7 years of recruitment experience across a range of sectors/industries, she joins as our Head of Talent and will play a big part in helping us grow the business. Sam enjoys keeping healthy, socialising with friends, spending quality time with family and playing cat mum to her 3 cats! 


Gary Winter

Sales Director

Gary joined Lead 365 in December 2021 spearheading the company’s Sales & Commercial development
Having spent the last decade building sales teams within rapid-growth performance marketing businesses, Gary has developed a predictable and scalable sales process which is being used at Lead 365 to enter new markets and verticals.
Gary was a professional magician from the age of 13-18 and was part of the Magic Circle in London.
He has 2 dogs, Mila and Peter, and loves cooking elaborate BBQs in his smoker on the weekend, and spending quality time with his wife and 2 young kids.

Ed Dare

Business Development

Ed joined Lead 365 in April 2022 in a Business Development role
Other than spending time out with family and friends, the majority of Ed’s interests are all things sport.
When He’s not watching the football, the rugby or the F1, you’ll usually find him at the gym or teeing off at the local golf course.

Luke Reynolds

Sales Executive

Luke joined Lead 365 in February 2023

The last decade Luke has been in the high fashion world styling hair for magazines and all over the world on the coveted Fashion weeks.  Luke’s interests are in the fast evolving Crypto space buying digital land and one of a kind NFTS although in bear markets he’s investing in Lego.

Luke loves fast cars and spending time with his family 

Branding & Tech

Adam O'Neill

Web DEvelopment Manager

Coming from a background of web and graphic design, Adam joined Lead 365 in May 2022 as their in house web developer.

His first task was to redesign and update the company’s website to reflect the ethos and mindset that the company strives to maintain.

His main responsibilities are building landing pages for clients, maintaining their structure and analysing what paths and user journeys work best.

He is also a strong supporter of Tottenham Hotspur (someone has to be).

In his downtime, and when not spending time with his family, Adam likes all things nerd, be it video-games or movies.

Laura Iancu

Lead SEO Executive

Laura joined Lead 365 in February. With over five years of experience in all things content across several countries, she’s now our in-house SEO lead. Laura is passionate about traveling and photography, and she likes trekking and learning about local flora and fauna in her spare time. Another big passion for Laura is staying on top of industry news and trends, and you’ll often find her debating SEO-related topics on Reddit.

Image of Staff member Laura Iancu

Brad P

Back-end Web Development

A successful powerhouse of coding prowess, Brad joined Lead 365 in October 2023 to assist with API integrations in our upcoming projects.

Outside of work, Brad is an avid follower of Formula 1 and a big fan of Mclaren, he enjoys spending time with his young family and mountain biking.

Interested in a career with Lead 365?

Have a look at our careers section